Week 5: Discussion Question 2
No, a country's imports do not measure the market potential for a
product. Trade barriers probably represent the largest reason for
imports being a poor marker for market potential. Significant
tariffs, and other measures, may be implemented to foster local
economic development. Secondarily, the market may be
underutilized by current products. A change in marketing, or in
the product, may open up more of the population as buyers.
© Erik Smith 2005
Licensed under the GNU
Free Documentation License